Alina Oprea • 19 October, 2023 at 3:27 PM
Communication agency Rogalski Damaschin has launched the new Heidelberg Materials brand identity with the "Materials for the Future" campaign, which supports the company's commitment to people and nature. The rebranding process is part of the global strategy of the Heidelberg Materials group, which aims to reduce its carbon emissions by 10 million tons by 2030 and accelerate the evolution of the construction materials industry through digitization and the development of materials for sustainable and innovative constructions.
"A sustainable future is built stone by stone and experience by experience, and this year the Heidelberg Materials company is celebrating 150 years of building for people and the future," the company announced.
This year the Heidelberg Materials company also celebrates 150 years of existence. Heidelberg Materials is present in more than 50 countries and 3,000 locations.
With total investments exceeding €520 million, Heidelberg Materials Romania is one of the largest producers of cement, concrete, and aggregates present on the local market since 1998.
The company has approximately 1,100 employees (cement, concrete, aggregates, transport & logistics, alternative fuels).