The Arctic also carried out, together with Ipsos, a global leader in market research, an extensive study on the topic of sustainability in Romania, with the aim of discovering the significance of this concept in today's society. According to the research, companies should take a proactive stance for a sustainable planet, say 91% of those surveyed, not excluding the involvement of the population (76%) and the government (67%).

4 out of 5 Romanians declare themselves willing to do more activities for sustainability, provided they have more knowledge in this regard. The main barrier is the lack of easy access to information, but also the lack of personal resources – either time or financial resources.

The Arctic Foundation also started a campaign through which it aimed to show Romanians that being sustainable is a choice within reach, of which they can be proud.

"The Arctic company has sustainability at the center of its strategy, which is reflected not only in the innovative products we put on the market and in the production method, but also in the values ​​and projects we promote. We aspire to a society where all people are aware of sustainability issues, are prepared to take action, and pass this mindset on to future generations. The Arctic Foundation's mission is to inspire as many Romanians as possible, both from the business environment and consumers, to act for the common good", said Murat Büyükerk, Arctic Chief Executive Officer.

The board of the Arctic Foundation includes Murat Büyükerk, CEO of Arctic Romania, Gabriel Eremia, Marketing & Product Management Director Arctic Romania, Virginia Oțel, Corporate Communication Director Garanti BBVA Romania, Ruxandra Mercea, founder of the School of Trust, Ionuț Dună, Head of Indirect Sales Enel Romania.