Crayon Romania and EnterTeq Software will provide innovative digital tools and solutions that will help organizations, regardless of their field of activity, to more effectively integrate the principles of sustainability into their management strategy. Thus, the customers of the two companies will have access to G.U.E.S. (Green Upstream Engagement Solution), a software platform that enables better planning, monitoring, optimization, and carbon accounting in line with ESG rules. In this way, organizations can make more effective decisions to increase long-term sustainability.
"The importance of sustainability has grown significantly in recent years, being a strategic topic for all companies, from startups to corporations with global operations. Regulations in this field appear at a fast pace, and companies can no longer ignore them. Through this partnership, we meet our clients with a solution that not only facilitates the correct reporting of sustainability measures but also proposes the implementation of a complex management model, based on the expertise and consultancy offered by EnterTeq specialists, so that organizations benefit from a complete and coherent strategy regarding sustainability", said Răzvan Ene, General Manager, Crayon Romania.
The G.U.E.S. platform uses state-of-the-art technologies such as AI, machine learning, and Blockchain. In addition to technology, G.U.E.S. offers users an extended model of strategic management in the field of sustainability, which includes methods already tested and implemented in the market in terms of reporting obligations, as well as new concepts. One of these is the "green index", which allows standardized comparisons between companies, but also models for the allocation of carbon emissions at the level of a company's services and products.
"We are among the first to address the need to integrate ESG principles into the managerial and economic structure of companies through services with innovative digital support, which creates a great market opportunity. The collaboration with Crayon will bring a lot of consistency to our effort to build a coherent business globally. Our implementation packages, which contain consulting, education, and software, as well as the maturity of our experts, create the premises for this construction and our contribution to joint success", says George Crețu, CEO, EnterTeq Software.
For the development of the G.U.E.S. platform, EnterTeq benefited from financial support from countries such as Iceland, Liechtenstein, and Norway, through the European Economic Area (EEA) Financial Mechanism and the Norwegian Financial Mechanism 2014-2021, as part of a Romanian SME development program. The grants represent Iceland, Liechtenstein, and Norway's contribution to a greener, more competitive, and more inclusive Europe.
